Hey, there!

I'm so glad you're here! You're the reason I started Fanti Marketing.

I've always had a passion for writing and connecting with people. I started my career in journalism, where I learned to work in a fast-paced environment and connect with people from many walks of life. I loved it. However, I found myself wishing I could help promote some of the incredible business owners and entrepreneurs I met along the way. So, I pivoted.

 

I went back to school to get my second degree in mass communications and media studies with a minor in digital audiences and jumped head-first into marketing. Or, as I like to think about it, the business of connecting great brands with the people they can serve best.

 

I've worked as a senior marketing strategist at an end-to-end marketing agency, a senior content marketing manager for a well-known boutique content marketing agency, the marketing and communications director for a state-wide non-profit, the director of marketing for a B2B SaaS provider, and have taught digital marketing as an adjunct professor at the University of Wisconsin - Madison. In short, I've been honored to work with and learn from some of the most brilliant minds in this industry, and I have both the depth and breadth of experience needed to meet you wherever you are in your marketing journey.

I bring all the agility, tenacity, and communication skills of a journalist with the technical knowledge of a digital marketing expert to reach your ideal audience.

 

I believe in empathetic marketing. I believe human connection is the most powerful marketing medium of all, so marketing content and strategy must start and end with the customer in mind. 

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I also believe passion translates into everything we do and is a driving force - in your work, in your content, and beyond. If you've got the passion, I've got the translation skills to turn your expertise into content that the average consumer will resonate with and that will drive leads.

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I can't wait to dig into what makes your brand great and connect you with customers who will be just as passionate about your product as you!

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A little more about me personally: I'm originally from the Northwest/Pacific Northwest (Western Montana, Oregon, Washington) but now live on the shores of Lake Michigan, in Wisconsin, with my husband, son, three stepkids, and our slobbery bulldog, Biscuit. I'm a big fan of a good book, coffee, yoga, hiking, kayaking, and basically, anything that gets me outside.